Monday, August 11, 2008

Abhinav Bindra makes Country Proud with a Gold Medal

Today is a proud moment for every Indian. Abhinav Bindra today cliched a Gold Medal in 10m Air Rifle event.He thus ended India's gold medal drought after 28 years.(Last was won in 1980 in Moscow in Hockey).This 25 yr old lad has risen as the brightest star among a new breed of talented Indian shooters.
“It’s just great,” Bindra told Reuters just before climbing on to the podium.This humble person wasn't much surprised by his performance as he had put in sincere efforts to reach this great mark.Emotions were high in India, as tearful people stood up when the national anthem was played in the Olympic Stadium at Beijing.He devotes his medal to his family who have always supported him.This makes him new eligible bachelor and has seen already a sharp rise in female fan following.
Tommorow Rajyavardhan Singh Rathore competes in trap event and we wish him all the best.

Tuesday, April 22, 2008



In today’s fiercely competitive market place when big Corporates are fighting for their share in the market pie, building a brand is an inseparable activity for every Company. What they are selling is not the product but actually a Brand. The value of a Brand can be judged by the respect it commands in the market. Not far away, we did not know much about the most respected international brands like Nike, Samsonite, Sony (add a few more like for Jeans, Perfumes etc.). Not that the products they are associated with were not manufactured in India before these brands came in our Country. Shoes were manufactured even before by several companies, but when Nike came, Indians were willing to pay five to six time more price the same product because the brand it carried was Nike. Same thing about luggage bags. Before Samsonite entered India, the hard and soft luggage were manufactured in India also. However, Samsonite commanded much higher price for their product.

The point I am trying to make is that every brand has a value. The great brands have great value. This value or premium is not developed in a short span. It is a specialized technique. I will illustrate the technique of Brand Building with reference to Indian Premier League – a league promoted by The Board of Control for Cricket in India popularly known as BCCI. We all know that the game of Cricket is a national craze. Even during this age of electronic media when a great number of people are glued to the television sets when they are not in the colleges, offices etc. the popularity of the game has not dwindled (diminished). The lanes and the grounds are still full with children not only in the big cities like Mumbai but even across the length and breadth of the country.

Today we are in the era where “marketing” has become a key word for success. You no longer market goods and services alone. You have to market yourself as well if you have to taste the fruits of success. See how cine stars market themselves. Although they are the uncrown kings of bollywood, Shahrukh Khan and Amitabh Bachchan have also to market themselves as the “brands” to acquire currency and success in a fiercely competitive entertainment market.

In our county films and cricket are two spheres of every day activity which attract maximum frenzy. This adulation for both these areas gives rise to newer and newer innovation which elevates the public interest in them even further. The newest innovation in cricket is T20 also known as 20 : 20. This innovation sought to answer the oft-repeated criticism against cricket that it is a long, never ending, tedious game where one has to wait for full five days and still not be sure whether there will be finally any result. The objection to absence of speed in this game was sought to be removed to a considerable extent by ODI concept. With the introduction of T20 format, the game has become even faster.

This innovation has aroused considerable public interest. BCCI wanted to exploit the rage for cricket unleashed by this T20 format and, therefore, it started a new league called Indian Premier League on the lines of English Premier League (Put here the correct name). The novel concept was to sell each team to the willing buyers. A number top notched industrialists were interested in buying these teams as can be seen from the multimillion rupee bids offered by them for the respective teams. Maximum bid amount was offered for Mumbai team which was purchased by Reliance group at a price of Rs. 460 crores. Highest amount commanded by an individual player was Rs. 6 crores the price commanded by India’s T20 captain MS Dhoni. Even the films stars like Shahrukh Khan and Prieti Zinta entered the fray to buy the teams and succeeded in buying a team each. Shahrukh bought Kolkata where as Zinta bought mohali.

The race for purchasing the teams amongst the industrialists was not only out of love for cricket but also because these industrialist saw an opportunity cash on the immense popularity of T20 format to market their brands to the masses. BCCI saw an opportunity to make crores of rupees by marketing this new brand called “IPL” to the masses. The whole game plan revolves around money.

The essence of brand marketing is first to attract the attention of the public to the brand, then to arouse their interest in the said brand and finally to convert that interest in to the purchase of their product. One fact is absolutely clear that BCCI has very successfully created this new brand IPL. Let us see how the buyers of the teams succeed in exploiting this brand to increase the sale of their products.

Wednesday, April 9, 2008

Ecological Footprint

The first academic publication about the ecological footprint was by William Rees in 1992. The ecological footprint concept and calculation method was developed as the PhD dissertation of Mathis Wackernagel, supervised by Rees at the University of British Columbia in Vancouver, Canada, from 1990-1994. Originally, they called the concept "appropriated carrying capacity". To make the idea more accessible, Rees came up with the term "ecological footprint," inspired by a computer technician who praised his new computer's "small footprint on the desk." In early 1996, Wackernagel and Rees published the book Our Ecological Footprint: Reducing Human Impact on the Earth.

Ecological footprint analysis compares human demand on nature with the biosphere's ability to regenerate resources and provide services. It does this by assessing the biologically productive land and marine area required to produce the resources a population consumes and absorb the corresponding waste, using prevailing technology. This approach can also be applied to an activity such as the manufacturing of a product or driving of a car. This resource accounting is similar to life cycle analysis wherein the consumption of energy, biomass (food, fiber), building material, water and other resources are converted into a normalized measure of land area called 'global hectares' (gha).

Per capita ecological footprint (EF) is a means of comparing consumption and lifestyles, and checking this against nature's ability to provide for this consumption. The tool can inform policy by examining to what extent a nation uses more (or less) than is available within its territory, or to what extent the nation's lifestyle would be replicable worldwide. The footprint can also be a useful tool to educate people about carrying capacity and over-consumption, with the aim of altering personal behavior. Ecological footprints may be used to argue that many current lifestyles are not sustainable. Such a global comparison also clearly shows the inequalities of resource use on this planet at the beginning of the twenty-first century.

In 2003, the average biologically productive area per person worldwide was approximately 1.8 global hectares (gha) per capita. The U.S. footprint per capita was 9.6 gha, and that of Switzerland was 5.1 gha per person, while China's was 1.6 gha per person.[5] [6] The WWF claims that the human footprint has exceeded the biocapacity (the available supply of natural resources) of the planet by 20%. Wackernagel and Rees originally estimated that the available biological capacity for the 6 billion people on Earth at that time was about 1.3 hectares per person, which is smaller than the 1.8 global hectares because it did not include bioproductive marine areas.

A number of NGO websites allow estimation of one's ecological footprint (see Footprint Calculator, below).

Ecological footprinting is now widely used around the globe as an indicator of environmental sustainability. can be used to measure and manage the use of resources throughout the economy. It can be used to explore the sustainability of individual lifestyles, goods and services, organizations, industry sectors, neighborhoods, cities, regions and nations. Since 2006, a first set of ecological footprint standards exist that detail both communication and calculation procedures. They are available at and were developed in a public process facilitated by Global Footprint Network and its partner organizations.

Take your ecological footprint at:-

Tuesday, April 8, 2008

World's Most Worthless Money


As Indians worry about the rate of inflation exceeding 7 percent, we should consider Zimbabwe, where the inflation rate broke the shocking 100,000 percent mark and the country released a 10 million-dollar note (now valued below $4 on the black market). But Zimbabwe's currency is hardly the only one inflated beyond reason.


50,000-rial note. U.S. value: $5.35.
Since the 1979 revolution, Iran's inflation rate has hovered around 15 percent, thanks in part to ever-rising oil prices.


10,000-franc note. U.S. value: $2.33
In 2002, the mineral-rich African country refused to implement reforms mandated by the International Monetary Fund; foreign cash dried up, and the central bank printed too much money.

Wednesday, April 2, 2008

Cristiano Ronaldo a girl????????

As you would have read Manchester United player admits to be born as a girl.
This seems scary when is proved so and would be forced to play with women.
Certainly good for Women's Football but it would be a great blemish on his image.
Add in your comments!!

Tuesday, April 1, 2008

Teacher sleeping in exam room

Teacher sleeping in exam room while the exam is still going.
Wonder what happened to her!!
Might because only 3 students were writing the exam.My friend gives a creepy expression just before the video ends.

Wednesday, March 26, 2008

Another Prince episode This Time its Vandana

Vandana,a girl from village named Hulaspura in Agra had fallen into the uncovered pit near her home on Tuesday evening.Army personnel and police are trying hard to rescue her and she may be rescued probably in some time.She is still alive and breathing and as normally a child does is crying inside the pit.
Earlier heard was the same story about Prince who was in the same kind of consequences and was rescued after more than 50 hours of grueling rescue efforts by the Army.

My Views:
Why do always small children fall into pits or when adults fall they are not given so serious attention!!
And why do so much media attention is given to it when already the rescue efforts are on.
AH!!!!!!! When will the media cover some useful news......

Saturday, March 22, 2008

India Celebrates Holi Today

Celebrated all over India since ancient times, Holi's precise form and purpose display great variety. Originally, Holi was an agricultural festival celebrating the arrival of spring.

This aspect still plays a significant part in the festival in the form of the colored powders: Holi is a time when man and nature alike throw off the gloom of winter and rejoice in the colors and liveliness of spring.Holi also commemorates various events in Hindu mythology, but for most Hindus it provides a temporary opportunity for Hindus to disregard social norms, indulge in merrymaking and generally "let loose."

The legend commemorated by the festival of Holi involves an evil king named Hiranyakashipu. He forbade his son Prahlad from worshipping Vishnu, but Radhu continued to do offer prayers to the god. Getting angry with his son, Hiranyakashipu challenged Prahlad to sit on a pyre with his wicked aunt Holika who was believed to be immune to fire. (In an alternate version, Holika put herself and Prahlad on the fire on orders from her brother.)

Prahlad accepted the challenge and prayed to Vishnu to keep him safe. When the fire started, everyone watched in amazement as Holika was burnt to death, while Prahlad survived without a scar to show for it. The burning of Holika is celebrated as Holi. According to some accounts, Holika begged Prahlad for forgiveness before her demise, and he decreed that she would be remembered every year at Holi.

An alternative account of the basis of the holiday is associated with a legend involving Lord Shiva, one of the major Hindu gods. Shiva is known for his meditative nature and his many hours spent in solitude and deep meditation. Madana, the God of love, decided to test his resolve and appeared to Shiva in the form of a beautiful nymph. But Shiva recognized Madana and became very angry. In a fit of rage he shot fire out of his third eye and reduced her to ashes. This is sometimes given as the basis of Holi's bonfire.

The festival of Holi is also associated with the enduring love between Lord Krishna (an incarnation of Vishnu) and Radha, and Krishna in general. According to legend, the young Krishna complained to his mother Yashoda about why Radha was so fair and he so dark. Yashoda advised him to apply colour on Radha's face and see how her complexion would change. Because of this associated with Krishna, Holi is extended over a longer period in Vrindavan and Mathura, two cities with which Krishna is closely affiliated.

Krishna's followers everywhere find special meaning in the joyous festival, as general frivolity is considered to be in imitation of Krishna's play with the gopis (wives and daughters of cowherds).

find for the bonfire. The fire is lit sometime between 10 PM and midnight (at the rising of the moon), not generally in an orderly fashion. Everyone gathers in the street for the event, and the air rings with shouts, catcalls, curses and general mayhem.

In Bengal, Holi features the Dolayatra (Swing Festival), in which images of the gods are placed on specially decorated platforms and devotees take turns swinging them. In the meantime, women dance around and sing special songs as men spray colored water at them.

My Views:
The central ritual of Holi is the throwing and applying of colored water and powders on friends and family, which gives the holiday its common name "Festival of Colors." This ritual is said to be based on the above story of Krishna and Radha as well as on Krishna's playful splashing of the maids with water, but most of all it celebrates the coming of spring with all its beautiful colors and vibrant life.Holi is just to enjoy ,have fun forget old rivalries and make new friends.

Saturday, March 1, 2008


The results of first engineering exams are out.
The results can be viewed on the site of Mumbai University i.e.

My best of luck to every student!!

Thursday, February 28, 2008

My college

The K.J. Somaiya College of Engineering, abbreviated as KJSCE, was established in 1983 at Somaiya Vidyavihar. It has the departments of Electronics Engineering, Electronics & Telecommunications Engineering, Computer Engineering, Information Technology and Mechanical Engineering. KJSCE is affiliated to the University of Mumbai.
KJSCE was the engineering college in Maharashtra to get accreditation by the National Board of Accreditation (New Delhi) in 1997.

K.J Somaiya College of Engineering is located at Vidyavihar - a term meaning place of knowledge. It is one the largest educational campuses of Mumbai. The Vidyavihar station on the central railway line of Mumbai was also instantiated by one of its founders, for the benefits of the thousands of students pursuing varying programs in the campus. Besides housing the Engineering College Vidyavihar campus enjoys the distinction of housing a Science and Arts College, a Secondary School, a Management Institute [1], a Polytechnic Institute and a Commerce College. It thus represents to have a profile of all educational fields.Besides the campus at Vidyavihar Somaiya also has its Medical College -Hospital and another Institute of Information Technology at Sion in Mumbai.

Symphony, the inter-collegiate cultural festival of KJSCE, has created its name and popularity among Engineering and Management institutes under Mumbai University for the last decade. Every year many students from various institutes participate in the programme. The main aim is to promote, encourage and exhibit the talents of the students on a common platform and create interest in the classical, vocal and instrumental music.

Kshitij is annual magazine of K J Somaiya College of Engineering. This magazine is an attempt to provide the students a platform to reveal their ideas and hidden talents.
The choice of articles from student's consideration range from a very scholarly exploration of ideas in order to whet student's intellectual curiosity , to a few techniques for aiding personality development and general issues.

You can visit my college site